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Pumpclip Porn: Oakham Ales, Peterborough

Each month I’m gonna start featuring a different brewery whose pumpclips I admire (as well as their beer). To be honest, everyone judges a book by it’s cover and I’m consistently impressed by some of the amazing designs I see pass through my pub.

Oakham is one of those breweries. It’s not the artwork itself I love with Oakham but the fantastic concepts they have for their designs. There’s a whole range of Hitchhiker’s Guide beers! From Deep Thought and Paranoid to Forty Two (with 42 hops! Good lord) and Improbability.

Each pumpclip has more going on than is entirely obvious. My favourite being the photographer alien in the Tranquility artwork. As well as various on their website with their core range beers in the background.

I’m only annoyed that I haven’t tried most of these beers.

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