Yesterday Pete Brown launched a mini competition asking for his followers to define “craft beer” in just a Tweet. This is the winning Tweet.
— Stuart J Ross (@MagicRockStu) September 12, 2013
I think that’s pretty apt. Anytime someone differentiates between “real ale” and “craft beer” that’s definitely my personal reaction. A miniature pint-totting me inside my brain slumps over the bar and cries into my stout.
More than anywhere else I see this bizarre separation on the CAMRA Facebook page. Half of the time it’s a place for discussion, sharing of beers but more and more I’m spotting members slinging their toys out of the pram when the word “craft” pops up. CAMRA’s own website states the following:
In the early 1970s CAMRA coined the term ‘real ale’ to make it easy for people to differentiate between the bland processed beers being pushed by the big brewers and the traditional beers whose very existence was under threat.
And you know why is says that? Because it invented the term “real ale” as a fantastic marketing move. By calling the beers they represented “real” the rivals were plonked under a label of being “fake”.
In no way are modern “craft beers” fake or bland. My favourite craft brew (so far) is BrewDog’s Hardcore IPA which is a sexy punch in the face by a flavour monster wearing a rather swish scarf made from hops.
Brewer’s like my Scottish favourites aren’t mass producing rubbish, they’re using brewing as an artform. Surely that’s perfectly inline with CAMRA’s philosophy? Beer should be brewed for taste rather than volume. Who of these Craft vs Real semantic warriors can disagree on that?
If you love beer you should fight for quality products in varied and unique pubs and bars not infighting with people who have the same passion as you! It’s idiotic.
Beer should taste good, it should be carefully carefully crafted, with real ingredients, not questionable chemicals. How can you disagree with that?
Stop having petty arguments about semantics and get yourselves down the goram pub.