Swedish documentary maker Jonas Magnusson took three cans of generic lager to Stella Artois’ Marketing Director Jean-Jacques Velkeniers and challenged him to do a blind taste test and pick out his beloved Stella.
A great watch if you like to see PR types squirm.
This video appeared on the BrewDog blog and the entry ended with the wonderful quote…
And in the meantime, we’ll continue to do what we do – making beer that actually tastes of something. Beer that you can differentiate from every other beer you’ve ever tasted before because it’s made by hand, using real ingredients by passionate people who just love great beer.